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Rowland was the second youngest of Henry and Emily Casemore's nine children. He attended Aylesbury Road School. On leaving school he went to work for Mr Barrett, the fishmonger, on Widmore Road.
In 1909 he joined the West Yorkshire Regiment, serving mainly in Malta and Scutari. When war broke out his regiment was drafted home from Malta but Rowland stayed on as a machine gun instructor. He was eventually sent home but was quickly drafted to the Front on 21st January 1915. In late 1916 Rowland was made a sergeant due to his gallantry in getting his men out of a trench during a liquid fire attack, he was also awarded the Military Medal. Rowland was reported missing in March 1918, a year later his body was identified and buried at Queant Road Cemetery, Buissy.
Rowland had married Nellie Longhurst in 1916. She lost her mother at the same time that Rowland was reported missing. Rowland's sister Daisy's husband Alfred Henham also lost his life.
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